Editorial Standards

The Orchard Guide seeks to make the world of real estate accessible to everyone. Here's how we create content about home buying and selling that you can trust.

Published Mar 7th, 2021

Orchard is a new type of real estate brokerage that removes the stress and uncertainty of buying and selling a home. We help you make a strong offer to buy your next home before selling your current one. After you move out we prep, list, and market your home to get you top dollar.

On the Orchard Guide, our company’s blog, the goal is to write accurate, accessible information about the world of real estate in general, and buying and/or selling your home in particular. Whether you’re a first-time home buyer, an experienced seller, or a new visitor with dreams of owning your own property one day, we’re writing for you. 

How we create content

Content at Orchard is the collaborative effort of our contributing content specialists, in-house Home Advisors, and marketing team to ensure that home buyers and sellers have the most accurate, up-to-date, and relevant information available to them. 

We turn the questions that people have about buying and selling their homes into actionable blog posts, infographics, market reports, and more. Our blog is updated regularly, and you can follow us on Facebook, Twitter, Instagram, and other social media platforms for the latest. 

Though Orchard is in the business of helping people buy and sell their home, the advice delivered on the Orchard Guide is unbiased and not beholden to any financial interests. When recommending Orchard as a solution makes sense, we do so; when other tools, platforms, and companies fit the bill, we do the same.

Our editorial process

All of our content undergoes a similar process from ideation to publication and revision. 

  • Research: Our writers and contributors spend hours researching and understanding the needs and problems of those in the housing market. We pull data and information from credible, verified sources, including the U.S. Census and our Multiple Listing Services. When applicable, our team includes the perspectives and insight of experts in the field. 
  • Write: We take the time to write understandable and engaging content that answers the questions of our readers. Every author on the Orchard Guide has experience breaking down complex topics and adhering to strict guidelines on plagiarism and fact-checking. 
  • Edit and revise: All posts are fact-checked and copy-edited. Once a blog post or report is published, we revisit each piece regularly to ensure all information is up-to-date and relevant. 

We will always try our best to be as accurate and timely, but mistakes happen. If you’ve identified an error, let us know and we’ll correct it as soon as possible.

How we make money

The Orchard Guide’s perspectives and advice are not influenced by Orchard’s business. However, when appropriate, we offer Orchard as a solution to people seeking to buy or sell their home in the markets we serve. 

For Orchard’s Move First service, the company charges a standard 6% commission on the sale of a home. If you plan to make upgrades to your home, costs can vary depending on the scope of work. Orchard can help you determine what you need to do to become show ready and source potential vendors you can work with, and the blog will link to those services when appropriate. 

Orchard’s business includes Orchard Title and Orchard Home Loans, in order to help customers through every step of the home buying process. We link out to these options when we feel it’s helpful for our readers to know about them. 

To learn more about Orchard’s services, please visit our How Orchard Works page. 

At present, the Orchard Guide does not make money from affiliate marketing or recommendations. When we mention another product or service, we do so because we feel it's in the best interest of the reader.